Practical guide · Search topic: website analytics for multiple websites
Analytics for multiple websites: separate, compare and report safely
Managing multiple websites is easier when each site has a clear owner, domain and reporting purpose. A combined account can simplify navigation, but separate site identities help keep data and access boundaries clear.
What the query can—and cannot—measure
Decide which totals should be combined and which must remain distinct. Combined visitor totals may count one person once per site, and plan limits or retention can differ. Keep site names and domains consistent, restrict access where possible and avoid combining data just because a dashboard supports it.
A practical way to do it
For portfolio reporting, compare sites over matched periods and keep each site’s source and conversion definitions. Review permissions when collaborators change.
A useful checklist
- Create one well-named site entry per domain.
- Define which metrics may be combined.
- Audit permissions, limits and comparison rules.
Limits to keep in mind
Cross-site totals are not automatically unique people or revenue; check the product’s aggregation method.
Questions
Can one dashboard show multiple sites?
Some products offer an all-sites report; verify its exact metrics and plan limits.
Are combined visitors deduplicated across sites?
Not necessarily; check the product’s visitor identity model.
Sources and further reading
Related pages
Multiple sites · quietstats cookie-free analytics All-sites report · quietstats cookie-free analytics Pricing · quietstats – free, then from £5 a month
Put your traffic in context
Explore the product, its measurement method and pricing before choosing a tool.