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Visits, bounce rate and visit duration

How many visits saw only one page, how long visits last, and how many people came back later the same day, all without cookies.

Dashboard & reportsFeature page: Bounce rate, visit duration and same-day returns
Six headline numbers, each compared with the period beforeSix headline numbers, each compared with the period before
From the sample dashboard on quietstats.co.uk, which uses made-up numbers.

What it does

Bounce rate is the share of visits with a single pageview. Average visit duration is the time from the first to the last pageview of each visit. Same-day returning visitors is the share of visitors who started more than one visit that day.

Why it matters

Traffic only matters if people read. These three numbers show whether a page or a source brings engaged visits or quick exits.

How to use it

  1. Read Visits, Bounce rate and Visit duration in the headline cards.
  2. Tap one to chart it over time.
  3. Compare with the previous period to see whether a change is real.

How it works

How visits, bounces and duration are worked outOne visitor views pages at 09:00, 09:06, 09:20 and 10:15. The first three are under 30 minutes apart, so they are one visit of 3 pages lasting 20 minutes. The 10:15 view comes 55 minutes later, so it starts a second visit, which is a bounce.09:0009:0609:2010:15Visit 1: 3 pagesVisit 255 min gapVisit 1: 3 pageviews, duration 20 min (first to last view).Visit 2: 1 pageview, so it is a bounce (0 s duration).Same daily visitor code, so 1 visitor and 2 visits today.
A new visit starts after a 30-minute gap. Duration runs from the first to the last pageview, so a one-page visit counts as 0 seconds. Example times, not real data.

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Limits

Plans

Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.

Questions

Why is my visit duration lower than in Google Analytics?

GA4 measures engagement time with its own events and cookies. quietstats only sees pageviews, so the last page of each visit adds no time. Turn on scroll depth and engaged time for a closer measure of reading time.

Where are the exact formulas?

On the methodology page, with their limits.

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