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Goal trends and where visitors drop off

A report of each goal over time, plus a step funnel that shows where visitors dropped off and where they went instead.

Goals & funnels
Goals report: completion trends and where visitors drop offGoals report: completion trends and where visitors drop off
A real quietstats screen, taken with a throwaway test account that was deleted afterwards.

What it does

The Goals report has completion trends per goal (with the rate and the change from the period before) and a funnel you build from pages and goals.

Why it matters

Knowing that sign-ups fell is useful; knowing they fell at the pricing page, and that people went to the FAQ instead, tells you what to fix.

How to use it

  1. Press 🎯 Goals above the dashboard and pick 7, 30 or 90 days.
  2. Read Goal completions: visitors per goal per day (per week over long ranges), the rate and the change.
  3. Under Where visitors drop off, line up to 5 pages or goals as steps. The biggest drop shows how many left the site there and which pages the rest went to.

How it works

How a goal funnel is counted1. Make goals: a page (exact, or a prefix like /blog/*), a custom event name, or a click label. 2. Each goal counts the visitors who completed it in your date range. Goals work on past data straight away. 3. Conversion rate = visitors who completed the goal ÷ all visitors in the range. 4. The funnel takes up to 5 goals in the order you added them. 5. A visitor reaches a step only if they completed every earlier step, in order, on the same visit day. (otherwise: Dropped: shown between steps) 6. Each step shows visitors, the share of the step before and how many dropped. The Goals report shows where they went instead.1Make goals: a page (exact, ora prefix like /blog/*), acustom event name, or a clicklabel.2Each goal counts the visitorswho completed it in your daterange. Goals work on past datastraight away.3Conversion rate = visitors whocompleted the goal ÷ allvisitors in the range.4The funnel takes up to 5 goalsin the order you added them.5A visitor reaches a step onlyif they completed everyearlier step, in order, on thesame visit day.Dropped: shownbetween steps6Each step shows visitors, theshare of the step before andhow many dropped. The Goalsreport shows where they wentinstead.
From the goals card and the Goals report. Counts are totals; no visitor-level list is ever shown.

Privacy

Plans

Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.

Questions

Is the funnel saved?

No. The steps live in the page address, so you can bookmark or share a funnel without saving anything.

Why “same visit day”?

Visitor codes change every day, so a funnel can only follow someone within one day.

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