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Goals and funnels

Turn a page, a custom event or a click into a goal, then line up to five goals as a funnel to see where people drop off.

Goals & funnelsFeature page: Goals and funnels
Goals with conversion rates and a three-step funnelGoals with conversion rates and a three-step funnel
From the sample dashboard on quietstats.co.uk, which uses made-up numbers.

What it does

Goals show conversions and conversion rate. A funnel shows how many visitors reached each step in order.

Why it matters

“How many people signed up from the pricing page?” is the question that pays for analytics.

How to use it

  1. Press 🎯 Goals above the dashboard (or Add a goal on the Goals card).
  2. Add a page goal (an exact path or a prefix like /blog/*), an event goal or a click goal.
  3. Add up to 5 goals in the order of your funnel; the Goals & funnel card shows each step.

How it works

How a goal funnel is counted1. Make goals: a page (exact, or a prefix like /blog/*), a custom event name, or a click label. 2. Each goal counts the visitors who completed it in your date range. Goals work on past data straight away. 3. Conversion rate = visitors who completed the goal ÷ all visitors in the range. 4. The funnel takes up to 5 goals in the order you added them. 5. A visitor reaches a step only if they completed every earlier step, in order, on the same visit day. (otherwise: Dropped: shown between steps) 6. Each step shows visitors, the share of the step before and how many dropped. The Goals report shows where they went instead.1Make goals: a page (exact, ora prefix like /blog/*), acustom event name, or a clicklabel.2Each goal counts the visitorswho completed it in your daterange. Goals work on past datastraight away.3Conversion rate = visitors whocompleted the goal ÷ allvisitors in the range.4The funnel takes up to 5 goalsin the order you added them.5A visitor reaches a step onlyif they completed everyearlier step, in order, on thesame visit day.Dropped: shownbetween steps6Each step shows visitors, theshare of the step before andhow many dropped. The Goalsreport shows where they wentinstead.
From the goals card and the Goals report. Counts are totals; no visitor-level list is ever shown.

Privacy

Limits

Plans

Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.

Questions

Do goals work on past data?

Yes. Goals are worked out when you look, so a new goal shows history straight away.

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