UTM campaigns
utm_source, utm_medium, utm_campaign, utm_content and utm_term in one tidy table. ?ref= links work too.
What it does
Campaign tags from the page address, shown as their own tables and used for the Email and Paid channels.
Why it matters
Find out which newsletter, post or ad actually brought people, rather than guessing from the referrer.
How to use it
- Tag links with utm_source, utm_medium and utm_campaign (utm_content and utm_term are optional).
- Find UTM campaigns on your dashboard; tabs switch between Campaigns, Sources, Mediums, Content and Terms.
- Click a campaign to filter the whole dashboard to it.
How it works
- Add utm_ tags to the links you share.
- The script sends the page address; the collector reads the tags and stores them in lower case.
- Filter or segment by any tag.
Privacy
- Collected: utm_source, utm_medium, utm_campaign, utm_content, utm_term
- No cookies, and nothing stored on the visitor’s device.
- Reports show totals only: never a visitor list, IP address or single visit.
Limits
- Rows: 0 extra per pageview
Plans
Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.
Questions
Do I need the events script?
No. UTM tags work with the standard script.