UTM campaigns

What it is

Campaign tags from the page address, shown as their own tables and used for the Email and Paid channels.

Why it matters

Find out which newsletter, post or ad actually brought people, rather than guessing from the referrer.

How it works

1. Add utm_ tags to the links you share.
2. The script sends the page address; the collector reads the tags and stores them in lower case.
3. Filter or segment by any tag.

Set it up

Nothing to set up: it works with the standard one-line script.

<script data-host="https://quietstats.co.uk" data-dnt="true" src="https://quietstats.co.uk/js/script.js" id="YOUR_SITE_ID" async defer></script>

Privacy: what is and isn’t collected

Collected

• utm_source, utm_medium, utm_campaign, utm_content, utm_term

Never collected

• Cookies, localStorage or anything else stored on the visitor’s device
• IP addresses or user agents (used in memory, then discarded)
• Anything that links a visitor across days (the visitor ID resets daily)

How quietstats works, and the legal caveats →

Rows and limits

• Rows: 0 extra per pageview

“Rows” are database rows written, which is what our hosting is billed on. Reads are not rows written. Methodology →