Goal funnel waterfall
See where visitors drop off between your goals, as a waterfall: each bar is a step, and the fall is how many left the path.
What it does
Your Goals card already lists a funnel: unique visitors who reached goal 1, then goal 2 later the same day, and so on. The waterfall is that same funnel as a chart. The existing step list, drop counts and Add goal form are unchanged. The same chart appears on the Goals & drop-off page.
Why it matters
A list of percentages is useful; a waterfall makes the biggest drop obvious at a glance, so you know which step to fix first.
How to use it
- Add at least two goals on your dashboard (Add goal). They appear in the funnel in the order you added them.
- On the Goals & funnel card, read the waterfall: each bar is unique visitors who reached that goal after the ones before it, later the same day. The fall between bars is the drop-off.
- The list under the chart is the same numbers. For a custom mix of pages and goals, and where the rest went, use Goals in the site bar.
How it works
- Add at least two goals (page, event, click or form) from Add goal on your dashboard.
- Open the Goals & funnel card. The waterfall sits above the familiar step list. Bar width is visitors at that step; the shaded fall is how many dropped before the next goal.
- For a custom path (mix pages and goals, and see where the rest went), open Goals in the site bar. The waterfall is there too, above the drop-off detail.
Privacy
- Collected: The same totals the funnel already shows: unique visitor-days at each step
- Not collected: Per-person journeys or identities
- Not collected: Anything typed into a form
- No cookies, and nothing stored on the visitor’s device.
- Reports show totals only: never a visitor list, IP address or single visit.
Limits
- Uses the goals you already have (up to five steps, in the order you added them)
- 0 extra rows and no new script
- A visitor counts once per day
- Core script.js is unchanged (845 B)
Plans
Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.
Questions
Is this a Sankey diagram?
No. Visitor journeys (first three pages of a visit) stay as a Sankey. This waterfall is for your goal funnel only — a simpler shape that shows drop-off clearly.
Does it change how the funnel is counted?
No. It is the same same-day, in-order count as the list underneath.
Do I need a new script?
No. It reads the pageviews and events you already collect.