Goal funnel waterfall

What it is

Your Goals card already lists a funnel: unique visitors who reached goal 1, then goal 2 later the same day, and so on. The waterfall is that same funnel as a chart. The existing step list, drop counts and Add goal form are unchanged. The same chart appears on the Goals & drop-off page.

Why it matters

A list of percentages is useful; a waterfall makes the biggest drop obvious at a glance, so you know which step to fix first.

How it works

1. Add at least two goals (page, event, click or form) from Add goal on your dashboard.
2. Open the Goals & funnel card. The waterfall sits above the familiar step list. Bar width is visitors at that step; the shaded fall is how many dropped before the next goal.
3. For a custom path (mix pages and goals, and see where the rest went), open Goals in the site bar. The waterfall is there too, above the drop-off detail.

Privacy: what is and isn’t collected

Collected

• The same totals the funnel already shows: unique visitor-days at each step

Never collected

• Per-person journeys or identities
• Anything typed into a form
• Cookies, localStorage or anything else stored on the visitor’s device
• IP addresses or user agents (used in memory, then discarded)
• Anything that links a visitor across days (the visitor ID resets daily)

How quietstats works, and the legal caveats →

Rows and limits

• Uses the goals you already have (up to five steps, in the order you added them)
• 0 extra rows and no new script
• A visitor counts once per day
• Core script.js is unchanged (845 B)

“Rows” are database rows written, which is what our hosting is billed on. Reads are not rows written. Methodology →