Landing page scorecards
A simple A to F grade for every page people land on, from bounce rate, engaged time, scroll depth and goal rate.
What it does
A Landing page scorecards card on your dashboard: each page that starts visits, with its visits, a grade, bounce rate, engaged time, scroll depth and goal rate, plus a short “Fix first” list of your busiest D and F pages and the reason each one scored low.
Why it matters
Bounce rate, engaged time, scroll depth and conversions live in different reports. A single grade per landing page tells you which page to fix first, and the reason tells you what to fix, without reading five reports.
How to use it
- Find Landing page scorecards on your dashboard, below Source scorecards.
- Start with Fix first: your busiest D and F pages, each with the part that pulled its grade down (bounce, engaged time, scroll depth or goal rate).
- Hover a grade for its score out of 100, or a cell for that part’s score. Add the data-engage add-on and a goal to grade on all four parts.
- Use the filters to grade pages for one source, country or device.
How it works
- Each visit counts for its first page (a new visit starts after 30 minutes without a page).
- For each landing page, quietstats compares four things with your average landing page: how many visits stayed past the first page, engaged time and scroll depth on that page, and how many of its visitors reached a goal that day.
- Each part scores 50 at your site’s average and 100 at twice as good (capped). The grade is the weighted average: staying 35%, engaged time 25%, scroll depth 15%, goal rate 25%. Parts your site doesn’t measure drop out and the rest are reweighted.
- A is 70 or more, B 58+, C 45+ (about average), D 33+, F below. Pages with fewer than 10 visits get no grade.
Privacy
- Collected: Nothing new: pageviews, the engaged time and scroll depth the data-engage add-on already records, and your goals
- No cookies, and nothing stored on the visitor’s device.
- Reports show totals only: never a visitor list, IP address or single visit.
Limits
- Grades are relative to your own site, so a C is “about average for this site”, not a universal score
- Engaged time and scroll depth count only when the data-engage add-on runs on at least 20% of landing visits
- Goal rate counts only when you have goals and at least one conversion in the range
- Top 12 landing pages by visits
- Rows: 0 writes; 1 read over the range’s pageviews plus 1 for your goal list
Plans
Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.
Questions
Why is my home page only a C?
C means about average for your site. Home pages are often your biggest landing page, so they pull the average towards themselves.
Do dashboard filters change the grades?
Yes. Filter by a source, country or device and every page is graded against the average for that filter.
Does this add anything to my tracking script?
No. It is worked out from data you already have; script.js stays 845 bytes.