Shop orders by source: WooCommerce and Shopify

What it is

Your shop sends each paid order to quietstats by webhook. The Revenue card and revenue by source then show shop orders next to Stripe sales: sales, revenue, conversion rate and revenue per visitor, split by channel, source and landing page.

Why it matters

Visitors are only half the story for a shop. Knowing that Reddit sent 40 visitors is useful; knowing it sent £140 of orders is what decides where you spend your time.

How it works

1. In Manage site → Revenue by source → WooCommerce or Shopify, copy your webhook address.
2. Add it in your shop as a webhook (WooCommerce: Order updated; Shopify: Order payment) and paste the webhook secret into quietstats. It is stored encrypted.
3. Each webhook is checked against that secret. Only paid orders count, and each order counts once however often the shop resends it.
4. quietstats reads the order total, currency, date and the shop’s own attribution (referring site, utm source and medium, first page), then adds it to that day’s totals by source.

Set it up

Nothing to set up: it works with the standard one-line script.

<script data-host="https://quietstats.co.uk" data-dnt="true" src="https://quietstats.co.uk/js/script.js" id="YOUR_SITE_ID" async defer></script>

Privacy: what is and isn’t collected

Collected

• Order totals by day, channel, source and landing page
• Never the customer: no names, emails, addresses or order contents
• The order number only as a one-way hash for 35 days, to stop double counting

Never collected

• Cookies, localStorage or anything else stored on the visitor’s device
• IP addresses or user agents (used in memory, then discarded)
• Anything that links a visitor across days (the visitor ID resets daily)

How quietstats works, and the legal caveats →

Rows and limits

• 0 script bytes: it works from the shop’s own order attribution
• WooCommerce needs order attribution on (WooCommerce 8.5 or later, on by default)
• Refunds are not subtracted yet; Shopify test orders are left out
• Rows: 2 written per new paid order, 0 for a repeat

“Rows” are database rows written, which is what our hosting is billed on. Reads are not rows written. Methodology →