Pages that help conversions
For each goal, the pages people read earlier in the same visit before they converted, so you can see which content does the selling.
What it does
A card under Goals: pick a goal and see the pages read before it in converting visits, what share of conversions read each one, and how often visits that include the page convert compared with your average visit.
Why it matters
Last-click reports credit the checkout or contact page. The pages that persuade people, like a guide, a menu or an about page, get no credit, so they are easy to cut or neglect.
How to use it
- Set up at least one goal. The Pages that help conversions card appears under Goals and starts with the goal that has most conversions; tap another goal name to switch.
- Read Conversions: how many converting visits read the page before the goal, and their share of all conversions.
- Read vs avg.: above 1× means visits that include the page convert more often than your average visit. Treat it as a pointer to test, not proof.
How it works
- Set up a goal (a page, an event or a click).
- For each visit that reached the goal, quietstats takes the pages read earlier in that same visit (visits split after 30 minutes of quiet, within one day).
- It counts those visits per page and compares how often visits that include the page convert with your average visit.
- A page goal never credits itself; for event and click goals the page the event happened on counts.
Privacy
- Collected: Nothing new: worked out when you open the dashboard from the pageviews and goal matches you already have
- Collected: No visitor path is stored or shown, only totals per page
- No cookies, and nothing stored on the visitor’s device.
- Reports show totals only: never a visitor list, IP address or single visit.
Limits
- One goal at a time (the one with most conversions first); top 12 pages
- “vs avg.” needs 10+ visits that include the page
- Shows association, not proof that a page caused a conversion
- Rows: 0 writes; 1 read over the range’s pageviews and goal matches
Plans
Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.
Questions
How is this different from landing page scorecards?
Scorecards grade the first page of a visit. This looks at every page read before the goal, including ones in the middle of a visit.
Does a visit count twice if the person reads a page twice?
No. Each converting visit counts once per page.
What if someone converts in a later visit?
Only pages in the visit where they converted count, so pages from an earlier visit get no credit.