Source scorecards: which traffic is worth the most
Compare every channel, source and campaign on the quality of the visits it sends, not just how many.
In every plan, including Free. Sources and campaigns.
What it is
A Source scorecards card with three tabs: Channels (Search, Social, AI, Email and so on), Sources (google.com, reddit.com, your newsletter) and Campaigns (your utm_campaign tags). Each row shows visits, pages per visit, bounce rate, average visit time and a Quality score, where 100 is your average visit. The best source for the range is named at the top.
Why it matters
A source that sends a hundred visitors who leave at once is worth less than one that sends twenty who read three pages. Scorecards show where to spend your time: which posts, communities and campaigns bring people who stay.
How it works
- Each visit counts for the source of its first page: the referrer or UTM tags it arrived with. Later pages in the same visit do not change it.
- Quality is the average of three comparisons with your whole site: pages per visit, the share of visits that are not a bounce, and visit time. Each is capped at 3×, so one long visit cannot dominate.
- 115 or more is marked better than average, 85 or less below average. Sources with fewer than 5 visits get no score.
- Click a source or campaign to filter the whole dashboard by it.
Set it up
Nothing to set up: it works with the standard one-line script.
<script data-host="https://quietstats.co.uk" data-dnt="true" src="https://quietstats.co.uk/js/script.js" id="YOUR_SITE_ID" async defer></script>Privacy: what is and isn’t collected
Collected
- Nothing new: referrers, UTM tags and page times you already collect
Never collected
- Cookies, localStorage or anything else stored on the visitor’s device
- IP addresses or user agents (used in memory, then discarded)
- Anything that links a visitor across days (the visitor ID resets daily)
Rows and limits
- Top 10 rows per tab
- Quality needs at least 5 visits
- Rows: one read over the range’s pageviews, 0 written
“Rows” are database rows written, which is what our hosting is billed on. Reads are not rows written. Methodology →
Questions
Why is Direct often below average?
Direct includes people who typed your address or clicked from an app that hides the referrer. Many come for one thing and leave, which is normal.
Can I score my email campaigns?
Yes. Tag links with utm_campaign (the Campaigns page builds them for you) and they appear on the Campaigns tab.
Related features
Try it on your own site
Free during launch: one site and 5,000 pageviews a month, no card needed. After launch, paid plans start at £5 a month.