Source scorecards
Compare every channel, source and campaign on the quality of the visits it sends, not just how many.
What it does
A Source scorecards card with three tabs: Channels (Search, Social, AI, Email and so on), Sources (google.com, reddit.com, your newsletter) and Campaigns (your utm_campaign tags). Each row shows visits, pages per visit, bounce rate, average visit time and a Quality score, where 100 is your average visit. The best source for the range is named at the top.
Why it matters
A source that sends a hundred visitors who leave at once is worth less than one that sends twenty who read three pages. Scorecards show where to spend your time: which posts, communities and campaigns bring people who stay.
How to use it
- Find Source scorecards on your dashboard, below Top pages and Sources.
- Switch between the Channels, Sources and Campaigns tabs. The best source for the range is named at the top.
- Read the Quality score: 115 or more is better than your average visit, 85 or less is below it. Sources with fewer than 5 visits get no score.
- Click a source or campaign to filter the whole dashboard by it.
How it works
- Each visit counts for the source of its first page: the referrer or UTM tags it arrived with. Later pages in the same visit do not change it.
- Quality is the average of three comparisons with your whole site: pages per visit, the share of visits that are not a bounce, and visit time. Each is capped at 3×, so one long visit cannot dominate.
- 115 or more is marked better than average, 85 or less below average. Sources with fewer than 5 visits get no score.
- Click a source or campaign to filter the whole dashboard by it.
Privacy
- Collected: Nothing new: referrers, UTM tags and page times you already collect
- No cookies, and nothing stored on the visitor’s device.
- Reports show totals only: never a visitor list, IP address or single visit.
Limits
- Top 10 rows per tab
- Quality needs at least 5 visits
- Rows: one read over the range’s pageviews, 0 written
Plans
Every plan, including Free. quietstats is free during launch: the Free plan covers 1 site and 5,000 pageviews a month, and no card is needed. See pricing.
Questions
Why is Direct often below average?
Direct includes people who typed your address or clicked from an app that hides the referrer. Many come for one thing and leave, which is normal.
Can I score my email campaigns?
Yes. Tag links with utm_campaign (the Campaigns page builds them for you) and they appear on the Campaigns tab.