Google Analytics 4
- Who makes it
- Google source: marketingplatform.google.com, opens in a new tab
- Open source / self-host
- Not offered as open source or for self-hosting on its pages source: marketingplatform.google.com, opens in a new tab
- Pricing model
- Standard Google Analytics is free; Analytics 360 is the enterprise edition, through sales source: marketingplatform.google.com, opens in a new tab
- Where it’s hosted
- Google’s own servers source: support.google.com, opens in a new tab
- Cookies and consent
- Uses first-party cookies by default (_ga lasts 2 years); Consent Mode works with your consent banner source: support.google.com, opens in a new tab
- Website
- marketingplatform.google.com
