AI search referrals

What it is

An “AI” channel on the dashboard and an AI referrals page: which assistant sent each visitor, the pages they landed on, pages per visit, and how many reached your goals compared with everyone else.

Why it matters

More people now ask an assistant before they search. This shows whether AI tools cite you and whether those visitors are worth it.

How it works

1. Referrers from known AI assistant domains are put in the AI channel.
2. The AI page compares AI visitors’ goal rate with all visitors.
3. You can add an alert rule for AI visitors going down.

Set it up

Nothing to set up: it works with the standard one-line script.

<script data-host="https://quietstats.co.uk" data-dnt="true" src="https://quietstats.co.uk/js/script.js" id="YOUR_SITE_ID" async defer></script>

Privacy: what is and isn’t collected

Collected

• Referrer domain

Never collected

• Cookies, localStorage or anything else stored on the visitor’s device
• IP addresses or user agents (used in memory, then discarded)
• Anything that links a visitor across days (the visitor ID resets daily)

How quietstats works, and the legal caveats →

Rows and limits

• Rows: 0 extra per pageview
• Only assistants that send a referrer can be counted; Google AI Overviews and Grok inside X arrive as google.com and x.com

“Rows” are database rows written, which is what our hosting is billed on. Reads are not rows written. Methodology →